By virtue of Andreas Schous’ drive and trading skills the name Schou becomes an inseparable part of Vamdrup and the entire region throughout the 1970s and 1980s. In 1990, though, he is ready to pass the baton on to the youngest son of the family, Jørgen Schou, who has been an apprentice of his father ever since he could walk.
Jørgen is taken along to the Far East and Eastern Europe with his father and later he educates himself in USA and Canada. When he gets the keys to company, he has already worked his way up and is Head of Sales.
With the same drive as his father – and marked by a global outlook from his many travels – Jørgen not only embraces the existing legacy, he also raises the stakes one or two inches. He expands the range of products, the business portfolio and sets new standards for how to run a wholesale. It soon becomes obvious that Schou Hardware is too narrow a description and that Schou, ironically enough, is more adequate and suiting.
Today, Schou is the largest non-food wholesale company and offers everything one can imagine within kitchenware, interior design, gardening, tools and machinery. Schou also offers a 3000 m2 big showroom in Kolding, Denmark and sales offices in Norway, Sweden, Finland, Germany and China.
Jørgen Schou and his wife, Birgitte have three sons, all of whom take part in the family business. With them and their children both fourth and fifth generations are ready to carry on the unique Schou-DNA.